Virgin Media: the paragon of brand storytelling?

by Ben Davis
The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers. But looking at the annual list from AESOP, it's Virgin Media that jumps out at me as a storytelling brand that breaks the mould. Here I round up some of its activity that falls into my nebulous understanding of storytelling. Let me know if you agree.Read the full article

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