What is the biggest mistake retailers make in social?

by Shareen Pathak
Like most brands, retailers have flocked to social media. And similarly, they face a raft of challenges. From how to be responsive to proving social media’s value, retailers need to iron out what works and what doesn’t on Facebook, Twitter, Pinterest and other social platforms. We asked retailers and agencies at the Digiday Retail Summit in Deer Valley, Utah, for their takes ...Read the full article