AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

by Jennifer Slegg
Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US. This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters. Barry Schwartz was the first to publicize the surge, although it had also been discussed on a variety of forums as well.Read the full article