Are You Hiding Your Best Content on Your Homepage?

by Jay Baer

Jay Today - Stop Hiding Valuable Information on Your Home Page

It's more than likely that you promote blog posts, about pages, testimonials, product pages, and the like to your social networks. You're not exclusively driving traffic to your homepage. As a result, it's possible that less than 50% of your website visitors are landing on your homepage with they first come to your site, which means that every page on your site is a homepage. Don't leave all the important information about your company on your homepage. Sprinkle it about your website, and make sure the most important information is on every page, especially the ones you are driving traffic to. Today's Sprout Social shout out goes to Scott Monty who recently left his position at Ford Motor Company to join SHIFT Communications as SVP of Strategy (http://www.shiftcomm.com/2014/07/big-news-scott-monty-joins-shift/). Congratulations Scott and team! Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why You Need a New Look and it Probably Should Be Mobile

According to a new study by Accenture, 35% of CMOs say that mobile will be 50% or more of their budget within five years. This is truly amazing and goes to show that leaders understand the power that mobile has now and will have going forward. It's important to remember that just because you have a following in one place, such as your blog or social media channels, doesn't mean you've got it made. People's tastes and needs change, and now is the time to start adopting other outlets, such as mobile and video, for your content. You can't keep the Zoolander "blue steel" look forever. Speaking of mobile, today's Sprout Social shout out goes to Tim Hayden, one of the foremost mobile marketers in the United States. Pay attention to Tim and his predictions for the future of mobile by following him on Twitter (https://twitter.com/thetimhayden) and check out his new company - TTH Strategy (http://tthstrategy.com/). Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why Every Social Interaction is an Opportunity

This episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leading social media for the popular airline. She told an interesting story about a tweet that referenced the old Oregon Trail game (http://en.wikipedia.org/wiki/The_Oregon_Trail_(computer_game)). Instead of saying a generic "thank you," Jetblue came back with a fun and relevant reply that truly impressed their passenger (https://twitter.com/JetBlue/status/258938937698054145). Changing the way we interact and respond to the people who are watching us gives us a chance to make a lifelong customer (or personal friend). Today's Sprout Social shout out goes to Jessica Gioglio (http://twitter.com/savvybostonian), who is the social media lead at Dunkin' Brands. She is a contributor to Convince & Convert with her weekly Social Image of the Week column (http://www.convinceandconvert.com/author/jessica-gioglio/) and co-author of The Power of Visual Storytelling (http://www.amazon.com/gp/product/007182393X). Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Will Google Ruin Its Social Network By Allowing Fake Names?

Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,2460945,00.asp). This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus? Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin is a Google Plus expert (and a great guy!) who has helped Jay and many other businesses boost their strategies on G+. Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why There's No Excuse for a Social Media Crisis

This is the "silver lining" episode of Jay Today and is brought to you by what could have been a travel nightmare. Jay is coming to you today from a hotel in Delaware, where he got stuck overnight due to a cancelled flight. Instead of panicking, Jay used his airline app to re-book the flight, his hotel app to find a nearby hotel, and his Uber app to get there. He was prepared for a crisis. And there's no reason why your company shouldn't be prepared as well. Crises WILL happen whether you're prepared or not. If you don't have a crisis communications plan in place today, it's imperative to work on that immediately. Your future reputation (and customers) will thank you. Today's Sprout Social shout out goes to Corey Perlman (http://twitter.com/coreyperlman), whose new book Social Media Overload is number one in social media on Amazon.com right now. Great work, Corey! You can learn more about the book, which Jay contributed a chapter to, at socialmediaoverload.com.

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