Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing

by Matt Southern
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.Read the full article

Staying On Top of Your PPC Game: An Interview with David Szetela

John Rampton interviews David Szetela from FMB Media at SMX in San Jose, California.