Engage Invisible Customers With Content: A Q&A With Tom Martin

by Brian Conlin
Most every business has invisible customers. They research third-party sites and seek out peer reviews before ever engaging a salesperson. To reach them, you have to change the way you market and sell, says Tom Martin, author of “The Invisible Sale.” Pushing sales messages won’t create sales. Instead you have to act as an educator and help people make the best buying decision ...Read the full article