Here comes Gen Z: What marketers need to know in 5 charts

by Matt Van Hoven
They make up a quarter of the American population. They’re impulsive, unpredictable and tough to relate to. They can barely speak English and yet marketers ignore them at their own peril. No we’re not talking about millennials, though it is tempting to make the joke. But just as marketers are coming to terms with that millennial wave of digital natives, another is creeping up ...Read the full article