How Unilever took control of its content costs

Consistent, efficient and effective content marketing is a universal challenge for brands and their agencies. For Unilever, the world’s second-largest advertiser and parent of Axe, Dove, Hellmann’s, Knorr and Lipton, this difficulty is compounded by the company’s size and global diversity. When Unilever’s SVP of Global Media, Luis Di Como, set out at the start of 2013 to accel ...Read the full article