Marketing Soothsayers: It’s Time To Go ‘Native’ With Your Advertising

by Rob Rasko
Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it "interesting and valuable," a ...Read the full article