Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study

by Greg Sterling
There's been a lot of criticism of mobile advertising, and rightly so. Poor creative, tiny ad units, mistaken clicks and limited relevance have made mobile advertising a hit and miss medium — despite rapid revenue growth. Things are improving however. A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users are becoming increasingly receptive to a ...Read the full article