Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers

by Amy Gesenhues
During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail executives to identify retail industry priorities and challenges as the holiday season approaches. The survey found 66 percent of the retailers believed the No. 1 way to drive holiday sales and build loyalty was to understand customer behavior ...Read the full article