Social Media, Marketing and Intellectual Property

Last week, a blog post on World Trademark Review described the social media “war rooms” that many brands and companies create during large public events in order to piggyback on the attention the events get. Think: Oreo’s tweet from the 2013 Super Bowl when the lights went out in the Superdome. Tim Lince states that this kind of social media assault-style promotion requires g ...Read the full article