Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same goes for a restaurant. You peer into an empty one and quickly conclude the food must suck.Read the full article