Starmark Rebrands the American Welding Society


Starmark Rebrands the American Welding Society

Starmark recently created a new logo, brand essence video and positioning statement – “Inspiring the World Forward” - as part of the first phase of rebranding for the American Welding Society (AWS). The new logo reflects a contemporary interpretation of the established AWS diamond insignia with modernized font and beveled metal elements. Meanwhile the positioning statement, “Inspiring the World Forward,” focuses on AWS’s goal to enhance the industry’s stability, strength and future. “Our new logo and tagline reflects a new era for the Society as it represents a more contemporary style propelling us into the future, while still maintaining a link to our rich history with our iconic diamond,” said Lorena Cora, marketing director of American Welding Society. As part of a comprehensive re-branding effort, the new logo and positioning statement will assist the service-driven organization in communicating about the future of welding as a high-tech, highly-skilled industry. The brand essence video highlights extraordinary achievements, trends, and bigger opportunities for the Society and its members, as well as inspires new generations.

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