Study: Consumers Increasingly Receptive to Mobile Ads

by David Hirschman
Over the past few years, it hasn’t been uncommon to hear proclamations that the “year of mobile” is finally nigh — that the platform with so much promise would finally hit a tipping point and begin to dominate in terms of brands’ ad spending. It’s unclear if we’ve reached that point, exactly, for advertisers, but consumer engagement with mobile does appear to have gone mainstream.Read the full article