The Basics of Pricing

by Phil Ingram
Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a monopoly, or you don’t actually have any customers. Pricing does not exist in a vacuum.Read the full article