The fault in Twitter’s influence story

by John Mcdermott
Every business, be it a brand or a platform, needs to tell a story about itself. Unfortunately Twitter has become beholden to a narrative it constructed but no longer wants to emphasize. Twitter’s growth rate may have exceeded Wall Street’s expectations on Tuesday, but its year-to-year growth in monthly active users continued to decline, from 25 percent in the first quarter to ...Read the full article