The sneaky method BuzzFeed uses to win the market research game

By Kerry Gorgone, {grow} Contributing Columnist Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. After all, what insight could be gleaned by a marketer’s knowing which Harry Potter, Game of Thrones, or Downton Abbey character you are? But other quizzes—such as How Lazy Are You and What Grade Are You Getting in Life—would likely ...Read the full article

Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. Mark Schaefer

This is a highlight video of Mark Schaefer -- Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. He is available for professional speaking engagements and corporate workshops on social media, content marketing, and marketing strategy. Music rights were purchased through Royalty Free Music Library.com.