Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text. Writers who are new to writing copy for the Web have to learn what works and what doesn't ...Read the full article