AdRoll Refunding Customers & More Networks Affected by Retargeting Spam Bot

by Jennifer Slegg
One of the mysteries of the huge increase in direct traffic this month coming from IE7 browsers was solved when it was determined that AdRoll retargeting was one of the focuses of the spam bot. However, the issue is a lot more widespread than initially believed. In an email to The SEM Post, Stephanie Sibal stated that it “impacted a range of ad tech companies, including AdRoll ...Read the full article