Are You Maximizing Your Marketing Efforts with PPC?

You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on the Internet and used to push traffic to a particular website. Advertisers pay the publisher, usually the website owner, whenever an ad is clicked. You might also think of pay-per-click as the amount of money spent to get someone to click on an advertisement.Read the full article