Facebook’s First Ad-Agency Pact in India: GroupM

by David Cohen
With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg's recent visit, The Economic Times reported. According to The Economic Times, GroupM clients will benefit from the arrangement with exclusive better rates, as well as more robust data, consumer insigh ...Read the full article