How Royal Purple gets penny interactions on Facebook

by Alex Houg
What if you could get 7,284 interactions for only $99.32? That’s one cent per interaction. Why is Royal Purple’s cost per engagement (CPE) so low? We interviewed Marlena Solomon, “Social Sensei” at Royal Purple (seriously – that’s what’s on her door tag), to understand how. Marlena knows that social marketing is a process; goals, content, targeting, and amplification are n ...Read the full article