If Measuring Pageviews is Dumb, Buying Them is Even Dumber

by Joe Lazauskas
If one idea has gone viral in content marketing this year—infecting the minds of brand editors and content strategists from San Francisco to London—its that pageviews and impressions are terrible primary metrics for determining the success of branded content. But while it’s important some brands are looking at more valuable metrics like engaged time and return visitors to meas ...Read the full article