Marketing Day: Google’s Legal Issues, BMW’s Flashmob & Yelp Beats Expectations

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball It's no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA.Read the full article

  • SocialRank Adds New Twitter Analytics - 27 readers, 1 Tweets - Now you can filter followers based on their location, keywords and both combined.

  • LinkedIn Beats The Street In Q2 On Sales Of $534M, EPS Of $0.51 | - 14 readers, 9 Tweets - With social networks Facebook and Twitter handily beating analyst estimates for Q2 earnings, LinkedIn today reported its Q2 results and showed that rising..

  • Twitter Acquires Password Security Startup Mitro, Open Sources Its Product | - 31 readers, 5 Tweets - Twitter is acquiring a small password security startup called Mitro for its New York office. Mitro built a way that multiple people can share or control..

  • - 8 readers, 2 Tweets - When you install an app on an Android smartphone or tablet, it asks for access to data such as your location or address book. If you say no, you can't install the app. Not surprisingly, this puts some people off: Apple handles things differently. On its mobile operating system, iOS, apps don'...

  • 5 Things to Do When Ecommerce Goes Wrong - 8 readers - Things will go wrong. It is a fact of life for small and mid-sized ecommerce businesses. But it is not the end of the world, ...

  • Android Market Share Hits New Record - 18 readers - Google’s Android is extending its dominance over rival mobile-operating systems, including Apple’s iOS, new data show, with 85% market share in the second quarter.

  • This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads - 30 readers, 1 Tweets - Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New York office Since launching in 2002, Crisp Media has been on a mission to convert Sunday circular promos to location-

  • Bet you didn’t notice this tiny but revealing Facebook design change - 26 readers, 21 Tweets - Facebook just made a barely perceptible change to its website. The notification icon at the top of its navigation bar is an image of a small globe, which used to show North and South America, no matter where you logged in from. Americans (and people looking at the iPhone app) still get that view, but now users in Asia,...

  • How many of Twitter’s active users are actually human? - 29 readers, 7 Tweets - Twitter's user growth isn't as strong as it seems. Investors have decided, for better or worse, that the best measure of Twitter's potential is how many users it adds every three months. The stock jumped more than 20% after the company reported it had 271 million monthly active users (MAUs) at the end of June, an...

  • LinkedIn Launches A Standalone Sales Navigator To Help Users With “Social Selling” | - 24 readers, 2 Tweets - LinkedIn is fleshing out its tools for salesepople today with a new version of its Sales Navigator. The biggest difference — the Sales Navigator is now a..

  • Why Instagram Ads Could be Huge for Facebook's Mobile Empire - 22 readers, 4 Tweets - It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.

  • Remember When Every Brand's Video Strategy Was to Go Viral? - 22 readers, 3 Tweets - It used to be every brand's strategy to go viral. Now there's a shift back to paid media and programmatic buying, which creates new opportunities for brands.