The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball

by Matt Mcgee
It's no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact that, in this era where the National Football League is seen as the dominant sports league in the US, @NBA's 10.8 million Twitter followers is more than 50 percent better than the @NFL's seven million followers. It's even more than the NFL and Major League Baseball combined.Read the full article

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