Use Contextual Data To Gain A Competitive Search Marketing Advantage

by Matt Ackley
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What's The Big Deal About Contextual Data? Contextual data provides an opportunity for marketers to gain a competitive advantage based on outside trends that may be unique t ...Read the full article