What Do Tesla and Apple Have in Common? A Story

by Tamarra Kemsley
The way Nicolas Roope sees it, a brand is only as strong as its story. Speaking at Percolate’s “Transition” conference, the founder and ECD of the London-based digital agency Poke explained that companies “without a grasp of their truth” are unsustainable in today’s world, where social and mobile are king. Take Tesla, for instance.Read the full article