3 Tips for Effective Real Estate Sales & Marketing Collaboration

by Lori Aitkenhead
Real estate sales and marketing teams often have a contentious relationship. Their ultimate goals are the same: sell more homes. However, when numbers are down, the age-old sales and marketing quandary often arises. The sales team feels like the marketing team isn’t producing quality leads and the marketing team feels like the sales team isn’t converting their hard-earned leads.Read the full article