Content Marketing Personalization: When and How to Use It

by Ann Gynn
Personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it, according to Scott P. Abel of The Content Wrangler. Nearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, ac ...Read the full article