Inside YouTube’s hunt for its next generation of stars

by Shareen Pathak
Ad buyers and varied media execs came face-to-face with the new reality of YouTube this past May: Lines of tweens and their moms swarmed the company’s NewFront just to catch a peek of the vivacious 18-year-old YouTube star Bethany Mota. Mota — along with makeup whiz Michelle Phan and baker Rosanna Pansino – is so popular on the video site that she appeared in television, print ...Read the full article

Michelle Phan - "Help Us Make Up Who We Want To Be (:15)"

Michelle Phan is your beauty bestie. Her channel includes hundreds of makeup tutorials and beauty tips from the simple to the extravagant. Visit Michelle's channel: Watch Michelle's most recent videos: Subscribe