Lifting The Veil On Audience Modeling: It’s Not Just Retargeting

by Benny Blum
Over the past two years, I've been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the response can be summarized by "Oh, you're doing remarketing." But I'm not remarketing. I'm building audiences. After the umpteenth conversation about how remarketing is a single form of audience-based advertising, I want to open up the hood ...Read the full article