Should the phrase 'native advertising' be retired?

by Ben Davis
Native advertising can cause a bit of a headache. The IAB is yet to offer a definition of the phrase, which is being used in a rather flexible manner by many ad networks. The Guardian and BuzzFeed are two prominent examples of publishers that refer to 'sponsored' or 'promoted' content. This seems a lot less ambiguous and may clear up some of the confusion for those trying to m ...Read the full article