Bass Pro Shops Reels in Holiday Email Revenue!

by Laura Chau
Back in July Bass Pro Shops’ #REELTHANKS campaign made our list of Emails We Love. Their integrated digital campaign sought to increase social engagement and give back to the community through AMVETS. They used device targeting to send optimized emails for desktops, tablets, and mobile devices as well as streamed live social feeds and used deep linking to make it easier for t ...Read the full article