The God of SEO Summer Reading Round-up, 2014

by Charles Floate
As I’m working on a book, I’ve been reading a ton of others this Summer! So, I thought (as a LOT of people had asked me) I’d put together a round-up of the books I’m reading, and have read this Summer. Before anyone comments, I haven’t put ANY affiliate links in here, it’s purely informative and I hope it helps people find a load of new, good reads for this Summer! So, withou ...Read the full article

Trust Me, I'm Lying -Official Book Trailer- Ryan Holiday Book

Order: Book Trailer by (Additional credits after the jump) "Trust Me I'm Lying: Confessions of a Media Manipulator is available on Amazon and out Jul 19th from Portfolio "Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." —Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek "A playbook for the dark arts of exploiting the media" —Robert Greene, author of The 48 Laws of Power "This book will make online media giants very, very uncomfortable. " — Drew Curtis, founder, You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today's culture... 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. -- Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at Trust Me I'm Lying Book Trailer: Written By: Ben Bartley with Chris Johnson Directed and Animated by: Jason Moore Voice by: Robert Bruce Additional Artwork by: Erin Tyler Buy the Book:

The Future of Social Media Marketing w/ Gary Vaynerchuk

C'mon over to where the main discussion happens after the episode! Social media marketing is fast evolving and many people just aren't using it correctly. In this video, you'll learn some of the biggest mistakes you're making in social media marketing and how to fix them in my interview with author Gary Vaynerchuk. Gary's new book, Jab Jab Jab Right Hook, is a blueprint for excelling at your social media marketing. He suggest "jabbing" your customers constantly. In other words, give them value all the time. The right hook is when you ask people to buy from you -- but you should be jabbing more often than asking. Gary explains how most people don't put enough effort into their jabs. Many people strategize their right hooks (or what they ask of their customers), but not many people think enough about the jabs. To excel at social media marketing, you have to put much of your effort into the jabs. Think about how you can provide incredible value and deliver it before ever asking for anything. Most people also ignore the context of each social media platform. Content may be king, but context is even more important. Gary recommends learning exactly what type of content is "native" to each site. He explains that beautiful images and infographics do well on Pinterest, quote cards do well on Facebook, animated GIFS do well on Tumblr, and humor does well on Twitter. To elevate your social media marketing, think about how your content will perform on each platform you'll put it on, and make sure you're always sharing valuable, native content. Great social media marketing also involves listening to your audience -- even the haters. People just want to be heard. They also want to see that there's some effort being invested towards them from your end. Care about your people with your social media marketing and they'll care about you. If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at And if you're interested in more videos on how to be a marketing ninja like this one, check out our YouTube playlist on that exact topic here: Thanks for watching! My YouTube channel: Social Media Marketing on my website: Social Media Marketing on YouTube:

The Art of War Sun Tsu Full Documentary. (Educational).

The Art of War is an ancient Chinese military treatise that is attributed to Sun Tzu (also referred to as "Sunzi" and "Sun Wu"), a high ranking military general and strategist during the late Spring and Autumn period (some scholars believe that the Art of War was not completed until the subsequent Warring States period. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it is said to be the definitive work on military strategies and tactics of its time, and is still read for its military insights. The Art of War is one of the oldest and most successful books on military strategy in the world. It has been the most famous and influential of China's Seven Military Classics: "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name.It has had an influence on Eastern military thinking, business tactics, and beyond. Sun Tzu emphasized the importance of positioning in military strategy, and that the decision to position an army must be based on both objective conditions in the physical environment and the subjective beliefs of other, competitive actors in that environment. He thought that strategy was not planning in the sense of working through an established list, but rather that it requires quick and appropriate responses to changing conditions. Planning works in a controlled environment, but in a changing environment, competing plans collide, creating unexpected situations. source: Sorce: