Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform

by Ginny Marvin
In a major overhaul, Microsoft's paid search advertising platform, Bing Ads, began rolling out a new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by coincidence, it looks much like Google's AdWords platform. The refresh is the latest in a string of recent updates that signal a newfound energy at Bing Ads.Read the full article