CRO Statistics: How to Avoid Reporting Bad Data

by Craig Bradford
Posted by CraigBradford Without a basic understanding of statistics, you can often present misleading results to your clients or superiors. This can lead to underwhelming results when you roll out new versions of a page which on paper look like they should perform much better. In this post I want to cover the main aspects of planning, monitoring and interpreting CRO results so ...Read the full article