How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

A decade ago, everyone would balk at product placement in movies. It was seen as cheesy and forced. Now that trend has been reversed and a new form of advertising, dubbed "trackvertising", is trending. One can postulate that "trackvertising", or the association of a brand to an artist through a music video, has gained more acceptance because a personal endorsement from a cel ...Read the full article