How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

by Sean Ellis
Persuasion isn’t about brainwashing or propaganda – it’s about understanding what makes your prospects tick. Image source. Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s six principles of persuasion have become an integral part of the marketing world’s vernacular.Read the full article