Is Social Media a Reliable Tool for PR?

by Jim Dougherty
In Edelman’s 2014 Trust Barometer report, they asked respondents about the reliability of media sources relative to others. Traditional media ranked highest, followed closely by search engines. Hybrid media and social media were 12 and 20 percentage points behind traditional media, respectively. Of course this isn’t anything especially new, but social is the shiny object wher ...Read the full article