Marketing Day: Bing Ads Gets A New Look, Google’s Pigeon Update & Influencer Outreach

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bing Ads' New Look Reflects New Energy From Microsoft's Search Ads Platform In a major overhaul, Microsoft's paid search advertising platform, Bing Ads, began rolling out a new web user interface today.Read the full article

  • Instagram Marketing Is Quickly Catching Up to Facebook - 19 readers, 1160 Tweets - How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app.

  • Apple hires Angela Ahrendts' confidant & former Nike exec to lead social media efforts - 24 readers, 1 Tweets - Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At N...

  • Google confirms selling a mystery barge - 10 readers - Google confirmed Friday that it's scrapping at least one of the mysterious floating tech showrooms, but it wouldn't comment on the fate of a second barge, now sitting idle at the Port of Stockton.

  • Top Marketing Exec Leaves Mondelez - 28 readers - Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since 2012 when Kraft Foods split into two companies. She held the same position at Kraft for six years.

  • John Oliver on Native Advertising: It's Gross, But This Is Our Fault - 30 readers, 7 Tweets - Few phrases strike doom into the hearts of media analysts and dollars into the accounts of digital media companies like native advertising.

  • 4 Location-Based Marketing Tactics That Are Working - 25 readers, 26 Tweets - With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now.

  • Facebook Data Privacy Class Action Joined By 11,000 And Counting | - 27 readers, 8 Tweets - On Friday the Europe vs Facebook privacy campaign group kicked off a new legal initiative targeting Facebook -- in the form of a class action lawsuit that's..

  • Instagram is embracing its inner Twitter - 23 readers, 17 Tweets - Instagram was always one of Twitter co-founder Jack Dorsey’s favorite apps. The story goes that Dorsey just barely missed his opportunity to acquire the company, which had seemed to be such a...

  • Twitter's Video Ads Doubled Consumer Engagement for Bike Brand - 32 readers, 6 Tweets - Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales accelerated in certain global markets, according to the company's executives.