Passive vs. active voice: time to end the copywriting madness

by Dan Brotzel
Dear passive voice, we’re sorry. It seems like every time anyone decides to issue some advice on how to be a better business or marketing writer, they single you out for blame. Avoiding the passive will make you a better writer, we’re told, while using the passive not only makes you a worse writer, it apparently somehow makes you a more passive person. None of this is really true.Read the full article