PMD SocialClicks’ newest Facebook oCPM optimization feature: 25 percent lift in conversions

by Justin Lafferty
SocialClicks, a Tel Aviv, Israel-based Facebook Preferred Marketing Developer, shared the success of the addition of automated bid and budget optimization for oCPM ads on Facebook: 33 percent lift in impressions, a 25 percent rise in conversions and 30 percent jump in clicks — when compared to ads run without the auto-optimization.Read the full article