Resistance to Change and Surviving Content Shock

I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me? Last week Kellogg’s earnings report revealed that sales of breakfast cereals have fallen off a cliff. The Wall Street Journal reported that the stock price has plummeted as sales of cereal dropped 5 percen ...Read the full article

Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. Mark Schaefer

This is a highlight video of Mark Schaefer -- Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. He is available for professional speaking engagements and corporate workshops on social media, content marketing, and marketing strategy. Music rights were purchased through Royalty Free Music Library.com.