Target and Argos: Is the multichannel catalogue taking off?

by Ben Davis
There are many retailers that have trialled image recognition technology in their catalogues. The tech allows the retailer's app users to scan and shop or access additional content. So far, it seems to have been a test-and-learn activity from brands such as Net-A-Porter (as part of their magazine, Porter) and IKEA (which has focused on additional content rather than commerce).Read the full article

Argos Scan - Our new and exciting app feature.

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