There are many retailers that have trialled image recognition technology in their catalogues. The tech allows the retailer's app users to scan and shop or access additional content. So far, it seems to have been a test-and-learn activity from brands such as Net-A-Porter (as part of their magazine, Porter) and IKEA (which has focused on additional content rather than commerce).Read the full article
Argos Scan - Our new and exciting app feature.
The Argos app has a new and exciting feature - Argos Scan! Use your smartphone or tablet to scan special pages and bring the catalogue to life. Discover more detailed information, videos and competitions. Try it now and play the front cover game for your chance to win £1000 of Argos vouchers!