The Exchange Rx: 4 ways ad exchanges must get better

Ad exchanges are looking for ways to step up their game. Global display advertising across the web, mobile Internet and apps continues its rapid climb –up by 32 percent last year, per Nielsen. And the volume of programmatically-traded advertising is rising with it. If the supply-side is to keep pace with the demand, it needs to move beyond standard integrations and pull interfaces.Read the full article