The Persistent Gap Between Mobile Devices And Web Traffic

by Greg Sterling
A new report on Q2 201 4 smartphone traffic in North America from ad-network Chitika prompts us to take another look at the curious gap between mobile device share and what might be called traffic share. It once again raises the question: which set of metrics is more important? The Chitika data above show the iPhone with 52.3 percent of North American smartphone traffic.Read the full article