The Utopian Future of Channel Selling

Channel partners and Value-Added Resellers (VARs) are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas.Read the full article

  • Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - 6 readers - Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping --or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.