This summer’s back-to-school marketing summed up in 5 charts

by Shareen Pathak
It’s early August, which shouldn’t mean back-to-school season is in full swing just yet. But for many marketers, it already — tragically — is. This year, the National Retail Federation estimated that retailers can expect a more lucrative shopping season due to longer lists of necessary supplies and a higher demand for big-ticket electronic items.Read the full article

Kmart Lunch Ladies Back To School Commercial

This year fashion is served up fresh! Watch our lunch ladies drop the beets as kids go back to school in style. Own your lunchroom with the hottest looks from Kmart. Plus, Shop Your Way Members earn points on qualifying purchases. Kmart. Where Members always get more.


Unlimited

On her first day back to school, a student encounters her inner nemesis, the Womp Womp. #BeUnlimited Featuring: Isabella Balbi Jacori Neal JennxPenn Thats0jack Hunter March Josh Levi Miranda Sings Mystery Guitar Man Kingsley -- Download “Unlimited,” the original song performed by Isabella Balbi, on iTunes: http://smarturl.it/unlmtd As part of a partnership with Camp Old Navy, approximately $.60 of each download goes directly to the Boys & Girls Clubs of America. Camp Old Navy empowers kids to #BeUnlimited by helping them develop the skills they need for successful futures. Learn more about Camp Old Navy at http://bewhatspossible.com/campoldnavy --


Target Enlists YouTube Stars for College Dorm Room Makeover Series

Target debuts their "Best Year Ever" web series showing college students how to create their own unique living spaces, no matter the square footage. Learn more on ABullseyeview.com