Twitter’s Growing Non-Core Users: Problem Or Opportunity?

by Greg Sterling
Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts' estimates. Twitter also said monthly active users were up 24 percent to 271 million. Buried in that 271 million active user figure is a stat that the Wall Street Journal believes is worrying: "The share of users who never see advertisements on Twit ...Read the full article